Ganz, the folks who bring you the über popular Webkinz line of plush, was sued by a California retailer, who claims the company is in violation of the Sherman Antitrust Act and the Clayton Antitrust Act. Allegedly, Ganz has required retailers to order non Webkinz items in order to be eligible to purchase the Webkinz themselves. Check out this article on Playthings.com
They strong armed us, 'suggesting' we order non Webkinz stuff to keep Webkinz coming in. Our sales rep said it was all stuff that would sell anyway. Famous last words. We still have 90% of the Halloween 'stuff' they sold us. And it's stuff I never would have stocked if it wasn't 'suggested' to us.
Funny stuff, reminiscent of the way the Beanie Baby folks treated customers back when they were all the rage. Check out this old post to see my thoughts on them. I'm not sure exactly who writes the book on dropping customer service when your product is hot, but it seems to me that you might want to keep customers interested in your products, due to the inevitable day coming when your 'fad' items pass into history.
Thursday, July 10, 2008
Class-Action lawsuit filed against Ganz, maker of Webkinz
Posted by
Joe Mitchell
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7:21 PM
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Labels: Beanie Babies, fads, Webkinz
Thursday, April 3, 2008
Webkinz - Yea or Nay?
For years, people have argued whether Webkinz are a good thing for kids or not. For a while last year, no one could get any and we fielded 30-50 calls a day from people looking for the little plush toys with an online code on them. All of the sudden, we got a ton of them in - just like everyone else and they sat on the shelves. They certainly sold OK, but not at the rate they did when they were scarce.
Anyhoo, the argument basically runs from the pro-Webkinz (they offer educational games online, computer skills, time away from the TV) to the anti-Webkinz (you call those educational games?, I don't want my kid online, how hard can it be for a kid to learn to mouse?). I've been in the middle. Many of them are cute enough, and they're not ludicrously expensive and while the online don't seem too educational to me, they're innocent and fun enough.
Check out this article in Slate (perhaps the best website in history) about Webkinz.
Posted by
Joe Mitchell
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12:41 PM
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Labels: Webkinz
