YoYo Joe's edition of the SEVERE yo-yo getting rave reviews!

We're the only store in the universe to carry our custom color combination of the Tyler Severance signature edition SEVERE. It's sold well (we're almost out) and has received rave reviews from our buying public. One customer liked it so much, he made a YouTube video of his review!

Yo-Yo's make the national spotlight...

Just over a month ago, the Washington Post did a cover story on yoyoing, spotlighting former YoYo Joe's employee Tyler Severance as well as other YoYo Joe's Yo-Yo Club members. If you missed it, check out my blog post here.
Since then, yo-yos have been prominently featured on the cover of last Friday's Wall Street Journal and also on Monday's edition of the Today Show.

The Pure XO yo-yo

We got the limited release Pure XO - Wilmington resident JonRob's signature yo-yo - in and they will be the first item that's live on our website. If you're a yo-yoer, you know exactly what I'm talking about. See this post for info on the yo-yo. They will go live on Wednesday night at 11:59 pm East Coast time. We will have an extremely limited number of these available, and once they're gone, we cannot get any more as no more of this run are to be made. Priced at a cool $284.99, plus $10 shipping (with insurance).

Soon and only at YoYo Joe's

As you may have noticed, we're big on yo-yos at YoYo Joe's. People come in all the time and our selection and are shocked (shocked!) that we have yo-yos priced as high as $150 (we also have them as low as $5.99). Well, we're about to nearly double the upper end of our price scale.
YoYo Joe's is proud to be the sole retailer of the brand new signature yo-yo of our friend Jonathan Robinson (JonRob) - an elite level yoyoer from Wilmington. JonRob's initial release of his signature yo-yo - the Pure - will be an extremely limited release - less than 25 are available to purchase and only 30 were made of the XO edition. YoYo Joe's will have all of them. They were retail for $284.99 and I've gone from stressing out that we placed such a huge order to stressing that we will not be able to get enough to satisfy the demand. I'm sure these will sell out in a matter of minutes.
It's a hand-painted, hand crafted yo-yo that is the best of the best. Not intended for everyone, the Pure is for someone who appreciates the best quality available.
For those of you who are interested in the Pure, stay tuned. We have not received them yet, but expect them any day. Once they're in stock, our new website will go live and we will accept orders through it.

International Yo-Yo Open - TODAY in NYC

For those who may be yo-yo minded, the New York International Yo-Yo Open is today in New York City. If I wasn't here, I'd be there. Happily, you can view it online here starting at 12 Noon (EST) on Saturday, August 9th. Check it out!
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A $350 yo-yo?

Surely you must be kidding?

Nope, and stop calling me Shirley. And what's more, it sold out in minutes. Anti-Yo, a boutique yo-yo manufacturer from San Francisco, released 75 of the BSP yo-yo. (I'd tell you what BSP stands for, but I'd have to wash my mouth out with soap - those naughty yo-yo manufacturers!) It's a magnificent yo-yo - made entirely of titanium with one half of the yo-yo covered in a zirconium nitrate finish. It's pretty much indestructible. Plus, it sparks when you 'walk the dog' on concrete.

Five retailers around the globe had them on hand to sell as the clock hit midnight Saturday night, and Mitchell's was one of them. We had four of the pricey playthings to sell and once we held a couple for Mitchell's Yo-Yo Club members, we had two that we put online at midnight. They were gone at 12:02 am. Similary, online yo-yo retailers YoYoNation and YoYoGuy sold out in minutes - that is minutes after their web servers recovered initial crash of their sites.

Can there really be 75 people in the world who would spend $350 for a yo-yo? Well, actually, there are more. Plenty of people in both store's online web forums were grumbling that they were not fast enought to scarf up the uber yo-yo.

Where will it end? A $500 yo-yo? A $1000 yo-yo? I certainly was not very comfortable ordering four of these, in the fear that we'd sit on them. Of course now I'm kicking myself for not ordering more.

Delaware State Yo-Yo Contest / East Coast Classic

If you've been in Mitchell's, you know we know yo-yos. It's one of our specialty departments. We host weekly yo-yo club meetings on Fridays from 4 till whenever. Tyler Severance (left), who runs our yo-yo club meetings, won the US National and World Championships in his division (5A or counterweight division). Plus, we host the Mid-Atlantic Regional Yo-Yo Contest each year (one of eight Regional yo-yo contests in the United States).

This Saturday (January 12th) is a yo-yo contest to be held at Aldersgate United Methodist Church (five doors down from Mitchell's) Tyler has set up this contest, recruited the judges, solicited prizes and done most of the work associated with running a contest. The contest is open to yo-yoers of all skill levels and ages. There will be a 'Ladder' contest, which involves working your way along a trick list until your second miss. The trick list starts with the most basic of tricks (the sleeper) and moves up to very difficult tricks. There will also be two expert divisions for yo-yoers to compete for prize money and the title of Delaware State Champion!

Yo-yoers from around the country are coming in, with Dave Poyzer and Seth Peterson (www.savedeth.org) in town to film for their latest video release and former Duncan team member Spencer Berry in town. Some of the best yo-yoers in the country will be on hand - so if you're in the area, you should check out the contest. Saturday, from 10-5 at Aldersgate United Methodist Church. For more information, check out the official ECC website.

Mitchell's will be on hand to sell all sorts of yo-yos, including the official debut of Tyler's signature edition yo-yo - the Train Wreck. Only available at Mitchell's, this yo-yo from Saturn Precision Yo-Yos will be $94.95.