Sunday, August 23, 2009

Elf on the Shelf Author coming to YoYo Joe's

Well, color us pretty darned excited. We just received word from the publishers of 'Elf on the Shelf' that we were selected from over 200 applicants to have an author visit by Carol Aebersold, one of the authors of 'Elf on the Shelf.' She will visit the store on Monday, November 2nd from 5-7 pm.
Now, Elf on the Shelf was our number 1 selling item at YoYo Joe's up until February 19th, 2009 even though the last one we sold was in January. It's still in our top five selling items seven months later!
If you're not familiar with the story behind 'Elf on the Shelf,' the kit comes with a book and elf. The book explains that Santa knows who is naughty and/or nice because he sends a scout elf to every home. The elf watches the children by day and reports to Santa each night. When the children awake, the elf has returned from the North Pole and can be found hiding in a different location each morning. Finding the elf each morning is half the fun. There are rules, such as children are not allowed to touch the elf.
The elf comes alive after the family has named the elf.
We're so excited that Carol Aebersold will be visiting us!

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