Saturday, February 14, 2009

Toy Fair Preview

One toy that's already garnered a lot of press is the Bernie Madoff action figure put out by a company called Modelworks. Outfitted in a devil's getup, I'm sure he'll be one of the toys that end up on national press coverage of the event.

The other theme that seems to be likely to recur with many vendors is the price of toys. Most companies that have announced any changes to their plan for new toys for 2009 talked about making sure that the less expensive toys are the main focus for production. Perhaps the big price toys won't be as represented at Toy Fair. With the status of the economy, price has become a more important factor for many people.

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