OK, I admit it. I'm somewhat of an Uglydoll fanboy now. As I've told you before, I was not a fan of the Uglydoll when I first saw them at Toy Fair. But, how things have changed. The little booth I first saw at Toy Fair keeps growing and the hype keeps getting bigger on these soft and comfy plush toys. As I mentioned last week, Ethan and I headed up to Comic Con last week but left before David Horvath, one of the creators of the Uglydolls, appeared. We grabbed a couple copies of his book, Bossy Bear, in hopes that I'd see him at Toy Fair.
One of the toys I expect to be in demand from Toy Fair was initially made available at Comic Con, but is now shipping to all retailers who ordered them. It's Uglydoll action figures! Packaged in a blind box! (For those not in the know, a 'blind box' is a marketing genius' way of saying 'you have no idea what you're getting so you will probably voluntarily purchase two of the same figures so we make more monkey, muhahaha') We'll have Uglydoll action figured in a couple weeks.